Internet Marketing and Promotion
Doing well online is complicated! Not only is it complicated but it is a constantly moving target that requires a lot of time and effort to stay on top of what exactly works well to ensure that people searching for your business or service find you.
To deliver great content rich websites that performs well online and actually delivers leads takes planning. A good designer can deliver a fantastic looking website but if it is on the 10th page of Google no one will ever see it. Clever Internet Marketing specializes in helping businesses do well online by first building a plan of what needs to be achieved and how together we can achieve it.
This could be by improving your existing website through enhancing the content or by using paid online marketing called pay per click (PPC). Sometimes the existing website is so bad that starting from scratch is the best approach, our team specialize in building search engine friendly websites.
Our services are generally split into the following categories:
- Search Engine Optimisation (SEO)
The life blood of any website is relevant visitors, while there are many ways to get visitors, lots of cheap relevant visitors should be your number one aim. The best way to achieve this is to rank well naturally (organically) in the search engines (Google and BING specifically). It is because of this widely agreed need that companies often want to be on the first page of Google. We can employ a lot of proven techniques to help you rank better in search engines. These techniques allow us to optimise your position in the search engine result pages (SERPs) and hence the name Search Engine Optimisation (SEO).
- Pay Per Click (PPC)
Search Engine Optimisation can generate a lot of cheap traffic but can take a long time to deliver results. Paying for your visitors is a route that can deliver instantaneous traffic to your website than can be converted into sales. Its due to the this fast response that we recommend every client runs a PPC campaign. We help clients get the most from their budget and unlike a lot of companies we focus on generating quality traffic that converts into sales leads.
- Website Analytics
Being able to measure what works and what does not on your website is critical to your online success. You need to understand exactly what are the best keywords, what visitors coming to your site want, what content does and doesn’t aid the conversion from visitor to enquiry. We help business’s implement and understand various analytics tools, we can even semi manage the results and provide action plans to improve the online presence.
- Search Engine Friendly Web Design
Web Design and Search Engine Friendly Web Design are completely different. There are lots of talented designers that can produce award winning designs but there are very few that can produce a design that delivers both visually and takes into account what works well in the Search Engines (Google and Bing).
Our team design websites from the ground up to deliver strong ranks in the search engines and great conversions of the visitors into enquiries.
- Internet Strategy Planning
Anyone can build a new website and launch it online, but keeping that website up to date and ensuring that visitors continue to deliver is more complicated. Getting it right requires a detailed plan which will normally layout at least 12months of actions. This forward thinking ensures your online presence never gets left behind.